Bhutan is a small country with a simple idea that can change the world – the Gross National Happiness Index. For generations,Bhutan has acted for the greater good of its people, placing spiritual values at the core of its very existence, staying true toits beliefs and delivering on its promises.

Brand Bhutan is designed to capture the spirit of the country, its people and way of life. From the vibrant colours of the prayerflags to the spiritual patterns and symbolism of the country’s handmade treasures, everything crafted in Bhutan comes from thecountry’s pristine nature, timeless traditions and enduring values.